Angry Miao

Challenge

Driving brand recognition and cultivating a thriving community around a prestigious line of gaming products, encompassing cutting-edge keyboards, mats, and TWS (True Wireless Stereo) devices.

Solution

• Harnessing the power of collaboration by engaging with over 50 influential gaming personalities deeply entrenched within the gaming sphere, strategically amplifying the brand's presence and influence.

• Empowering and nurturing dynamic communities on Twitter and Instagram through captivating, uplifting, and immersive content, fostering genuine connections with the target audience.

• Unleashing the visual allure and dynamism of Reels, creating captivating and enthralling content that left an indelible impression on the target audience.

• Crafting meticulously curated advertisements that exuded sophistication, embodying the brand's essence while captivating the imagination of discerning gamers.

Results

• Formed strategic partnerships with an array of influential gaming influencers across leading platforms such as YouTube and Instagram, igniting a wave of fascination and generating an impressive influx of hundreds of thousands of impressions.

• Forged collaborative opportunities with esteemed publishers of the caliber of Cnet, securing coveted media coverage and invaluable exposure, all achieved without incurring any associated costs.

• Celebrated a remarkable upswing of 200% in organic engagements on Instagram, underscoring the intensified interest and active participation of the brand's ardent community.

• Achieved an extraordinary 5x return on ad spend (ROAS) for the TWS advertising campaign, a testament to the brand's astute investment and its unrivaled ability to maximize the efficiency and efficacy of promotional endeavors.