HikMicro

Challenge

Embarking on a journey to discover new creators and orchestrate a series of press releases, paving the way for the launch of the Micro Pocket2 Thermal Imaging Camera and Falcon Thermal Imaging Monocular.

Solution

• Exploration and Engagement: Identifying and engaging with influential creators across key markets including France, Germany, the UK, and the Netherlands.

• Strategic Communication: Crafting a series of press releases that communicated effectively and strengthened the brand's overall communication strategy, elevating anticipation and excitement for the upcoming product launch.

• Partnership Building: Building strong partnerships and affiliate networks across the UK.

• Brand Direction: Introduction of brand directional guidelines.

Results

• Partnerships: Secured partnerships with influential Key Opinion Leaders (KOLs) on platforms such as YouTube and Instagram, leveraging their reach and influence to generate substantial impressions.

• Collaborations: Achieved collaborations with publishers like Digital Trends, further amplifying brand exposure and establishing a notable presence within the industry.

• Community and Affiliate Networks: Built strong community and affiliate partnerships in the UK.

• Brand Campaigns: Created two brand campaign strategies to enhance the brand image in the UK.