Walmart

Developed new marketing strategies for new niches and existing market segments. Drove 25% total and +100% growth rate increase in expat target segment within 6 months. Assisted in creating new brand standards for consumer based equity Collaborated with e-Commerce business units to develop Sam’s Club APP and WeChat Mini Program.

Results

• Successfully developed and implemented new marketing strategies to tap into new niches and enhance the brand's presence in existing market segments.

• Achieved remarkable growth in the expat target segment, with a significant 25% increase in total growth and an impressive over 100% growth rate increase within just six months.

• Played a key role in establishing new brand standards for consumer-based equity, ensuring a consistent and impactful brand experience across all touchpoints.

• Collaborated with e-Commerce business units to develop the Sam's Club APP and WeChat Mini Program, expanding the brand's digital presence and providing convenient and engaging platforms for customers.

• Successfully executed engaging offline events, creating memorable experiences for customers and generating buzz and brand visibility.

• Forged strategic partnerships to enhance brand reach and awareness, leveraging collaborations with relevant brands and influencers to maximize exposure and engagement.

• Leveraged traditional PR strategies to generate positive media coverage and increase brand visibility through targeted media placements, interviews, and press releases.

  These results demonstrate the effectiveness of the implemented strategies and collaborations in driving brand growth, reaching new audiences, and enhancing brand equity.